[PDF][PDF] tHe Reception oF Media initiatiVes aiMed at tHe GeneRaL popULation WitH tHe aiM oF pRoMotinG non-discRiMinatoRY pRactice toWaRd VULneRabLe …
KB Car, B Klačar - in Media: seRbia, MonteneGRo and Macedonia, 2015 - academia.edu
KB Car, B Klačar
in Media: seRbia, MonteneGRo and Macedonia, 2015•academia.eduThe aim of this qualitative and quantitative study was to test the reception of possible ideas
for a national media campaign against discrimination. The indings suggest that there is no
consensus among the various participants regarding the perception of the pro-social media
material, nor the expectations from the media campaign in terms of content, form and
channels of communication. Participants could not recall any similar anti-discriminatory
campaign from the past, which tells us about the short-term efects of the media campaign …
for a national media campaign against discrimination. The indings suggest that there is no
consensus among the various participants regarding the perception of the pro-social media
material, nor the expectations from the media campaign in terms of content, form and
channels of communication. Participants could not recall any similar anti-discriminatory
campaign from the past, which tells us about the short-term efects of the media campaign …
Abstract
The aim of this qualitative and quantitative study was to test the reception of possible ideas for a national media campaign against discrimination. The indings suggest that there is no consensus among the various participants regarding the perception of the pro-social media material, nor the expectations from the media campaign in terms of content, form and channels of communication. Participants could not recall any similar anti-discriminatory campaign from the past, which tells us about the short-term efects of the media campaign regarding discrimination prevention. More is expected from the ongoing public forum and debate than from communication in the form of advertisements.
academia.edu
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