… Consumers are motivated to engage in activities for many varied reasons. The present …
broadens the theory of reasoned action model to include three variables reflecting motivations: …

… This study identified the five major motivations that consumers expect to fulfil, and advertisers
can use this information to their advantage. For example, when marketers develop a user-…

… Theoretical Implications: The findings contribute to the … of theory of reasoned action as it
explained the motivations and … the study and it also corroborated the Theory of reasoned action. …

… framework for understanding consumer intention to reduce … motivation theory (PMT), the
theory of planned behavior (TPB), and a combination of PMT and the theory of reasoned action (…

… Theoretical background and reasoning The goal of this study is to understand how consumers
… site influences them, based on their motivation to comply with their peers and what they …

… focused on soft aspects like consumer attitudes. Our study … theories like theory of reasoned
action (TRA) and the theory of … as shoe choice motives derived from food choice motives, and …

… individual should behave and their motivation to comply with these … users embrace social
coexistence. Because of this every action they do, they consider or evaluate how such actions …

… of the theory of reasoned action (TRA), extended by egoistic and altruistic motives, along
with the technology acceptance model (TAM) in order to investigate Taiwanese consumers’ …

… This paper aimed to advance conceptual understanding of the factors motivating online
wagering customers to engage with consumer protection tools, using the theoretical TPB …

… Applying the theory of reasoned action (TRA) and an online questionnaire instrument (N =
847), this paper aims to identify the factors that could drive Saudi citizens’ intention to adopt …