CD Ham, J Lee, HS Lee - International Journal of Internet …, 2014 - inderscienceonline.com
… This study identified the five major motivations that consumers expect to fulfil, and advertisers can use this information to their advantage. For example, when marketers develop a user-…
S Bhalla - IUP Journal of Marketing Management, 2021 - search.ebscohost.com
… Theoretical Implications: The findings contribute to the … of theory of reasonedaction as it explained the motivations and … the study and it also corroborated the Theory of reasonedaction. …
MF Chen - Journal of Applied Social Psychology, 2022 - Wiley Online Library
… framework for understanding consumer intention to reduce … motivationtheory (PMT), the theory of planned behavior (TPB), and a combination of PMT and the theory of reasonedaction (…
LR Copeland, L Zhao - International Journal of Fashion Design …, 2020 - Taylor & Francis
… Theoretical background and reasoning The goal of this study is to understand how consumers … site influences them, based on their motivation to comply with their peers and what they …
SS Yadav, SK Kar, PK Rai - Frontiers in Environmental Science, 2022 - frontiersin.org
… focused on soft aspects like consumer attitudes. Our study … theories like theory of reasoned action (TRA) and the theory of … as shoe choice motives derived from food choice motives, and …
… individual should behave and their motivation to comply with these … users embrace social coexistence. Because of this every action they do, they consider or evaluate how such actions …
S Buschmann, MF Chen, G Hauer - Innovations for Metropolitan Areas …, 2020 - Springer
… of the theory of reasonedaction (TRA), extended by egoistic and altruistic motives, along with the technology acceptance model (TAM) in order to investigate Taiwanese consumers’ …
… This paper aimed to advance conceptual understanding of the factors motivating online wagering customers to engage with consumer protection tools, using the theoretical TPB …
… Applying the theory of reasonedaction (TRA) and an online questionnaire instrument (N = 847), this paper aims to identify the factors that could drive Saudi citizens’ intention to adopt …