Investigates managers' perceptions of service quality in the international market. Eight
propositions are developed using the relationship approach in industrial marketing and the …

Überblick Der Beitrag befaßt sich mit der Frage, inwieweit die Einbindung von Kunden in
Innovationsprozesse den Innovationserfolg steigern kann. Die Literaturrecherche zeigt, daß …

What makes an international business partnership successful? While it is accepted in the
literature that relational exchange theory has a pivotal role to play in marketing, little …

Relationship marketing practice shows that usually more than one person in a supplier
company is involved in the management of a specific customer relationship. Nevertheless …

A key element of integrated marketing communications (IMC) which has been relatively
ignored is that of the organizational integration between agency and client. This paper …

There is a growing interest in relationships in the marketing literature, which has resulted in
increasing attention to relational aspects of business. How the actors perceive the …

We present ten propositions to explore an ideal type of network organizations with emphasis
on internal structure relating properties to organizational structure and processes. Network …

Because cultures differ at a fundamental level, the knowledge, experience, and ability to
conduct business successfully in one culture does not necessarily transfer to another …

It has often been advocated that successful new service (product) development groups
should bind into a cohesive unit, sharing a common direction and vision. This suggests …

Manufacturing companies, especially small and mid-sized enterprises, face increasing
pressure from their globalizing customers to be more responsive. This article proposes a …