AGE AND GENERATIONAL COHORT EFFECTS IN STORE ASSESSMENTS AND CHOICE: A CASE STUDY.

JW Von Freymann - Marketing management journal, 2006 - search.ebscohost.com
Recently, researchers have included characteristics such as consumer preference and
attitude in their discrete choice considerations and equations to better understand and …

AGE AND GENERATIONAL COHORT EFFECTS IN STORE ASSESSMENTS AND CHOICE: A CASE STUDY.

JW Von Freymann - Marketing Management Journal, 2006 - search.ebscohost.com
Recently, researchers have included characteristics such as consumer preference and
attitude in their discrete choice considerations and equations to better understand and …