Recent research in selective processing theory has produced a myriad of important findings
of interest to marketing managers. At a general level, two streams of selective processing …

Any approach to modeling the antecedents and/or consequences of judgments begins by
defining an overt response to a task situation. In all cases, the overt or" manifest" judgment is …

Social scientists work with judgments. Any approach to modeling the antecedents and/or
consequences of judgments begins by defining an overt response to a task situation …

Despite the ubiquitous nature of uncertainty in judgment and decision making, systematic
inquiry into the nature and causes of judgment uncertainty is rare. This state of affairs …