Economic choice is the behaviour observed when individuals select one among many
available options. There is no intrinsically 'correct'answer: economic choice depends on …

In the eighteenth century, Daniel Bernoulli, Adam Smith and Jeremy Bentham proposed that
economic choices rely on the computation and comparison of subjective values. This …

Economic choice entails assigning values to the available options and is impaired by
lesions to the orbitofrontal cortex (OFC). Recent results show that some neurons in the OFC …

Economic choice is the behavior observed when individuals select one of many available
options solely based on subjective preferences. Behavioral evidence suggests that …

Individual neurons in many cortical regions have been found to encode specific, identifiable
features of the environment or body that pertain to the function of the region,–. However, in …

Neural mechanisms that mediate the ability to make value-guided decisions have received
substantial attention in humans and animals,,,,–. Experiments in animals typically involve …

The orbital part of prefrontal cortex appears to be crucially involved in the motivational
control of goal-directed behaviour,. Patients with lesions of orbitofrontal cortex show …

Economic choice behavior entails the computation and comparison of subjective values. A
central contribution of neuroeconomics has been to show that subjective values are …

Cues that reliably predict rewards trigger the thoughts and emotions normally evoked by
those rewards. Humans and other animals will work, often quite hard, for these cues. This is …

While making economic choices, individuals assign subjective values to the available
options. Values computed in different behavioral conditions, however, can vary substantially …