People's motivational states--their wishes and preferences--influence their processing of
visual stimuli. In 5 studies, participants shown an ambiguous figure (eg, one that could be …

Although successful visually guided action begins with sensory processes and ends with
motor control, the intervening processes related to the appropriate selection of information …

People assume that they perceive the world as it really is. In this article, we review research
that questions this assumption and instead suggests that people see what they want to see …

According to theories on preference construction, multiple preferences result from multiple
contexts (eg, loss vs. gain frames). This implies that people can have different …

In this review, we synthesize the existing literature demonstrating the dynamic interplay
between conceptual knowledge and visual perceptual processing. We consider two …

Abstract 36 words were chosen to represent the 6 values of the Allport-Vernon Study. Length
and familiarity of words were equated in each category. Each word was shown to each of 25 …

The central theme of this book is that subjective experience—the subtle phenomenological
feelings that accompany the performance of every social task—play a key role in how …

It has been suggested that evaluations may be based on a “How-do-I-feel-about-it?”
heuristic, which involves holding a representation of the target in mind and inspecting …

It has often been assumed that when we use vision to become aware of an object or event in
our surroundings, this must be accompanied by a corresponding visual experience (ie …

How do preferences change when consumers focus on the anticipated satisfaction with a
purchase rather than choice? In a series of three studies, we show that preferences, both …