Understanding the determinants of consumers' switching intentions in a standards war

TC Lin, SL Huang - International Journal of Electronic Commerce, 2014 - Taylor & Francis
Battles for market dominance are intense in the information technology industry. The
outcome of a standards war determines which technology will win and which will lose. This …

Understanding the Determinants of Consumers' Switching Intentions in a Standards War

TC Lin, SL Huang - International Journal of Electronic Commerce, 2014 - JSTOR
Battles for market dominance are intense in the information technology industry. The
outcome of a standards war determines which technology will win and which will lose. This …

Understanding the Determinants of Consumers' Switching Intentions in a Standards War.

TC Lin, SL Huang - International Journal of Electronic …, 2014 - search.ebscohost.com
Battles for market dominance are intense in the information technology industry. The
outcome of a standards war determines which technology will win and which will lose. This …

[PDF][PDF] Understanding the Determinants of Consumers' Switching Intentions in a Standards War

TC Lin, SL Huang - International Journal of Electronic …, 2014 - tclin.mis.nsysu.edu.tw
Battles for market dominance are intense in the information technology indus‑try. The
outcome of a standards war determines which technology will win and which will lose. This …

[PDF][PDF] Understanding the Determinants of Consumers' Switching Intentions in a Standards War

TC Lin, SL Huang - International Journal of Electronic …, 2014 - tclin.mis.nsysu.edu.tw
Battles for market dominance are intense in the information technology indus‑try. The
outcome of a standards war determines which technology will win and which will lose. This …