This study examined factors influencing customer loyalty in a mobile communication service
context. First, we conducted an exploratory study of 226 responses to identify important …

In today's competitive environment, creating and maintaining customer satisfaction and
consequently customer loyalty is of vital importance to the companies. At the same time, it is …

Research was reviewed globally from mobile/cellular carriers to develop the six antecedents
(customer satisfaction, perceived service quality, customer trust, corporate image, perceived …

Mobile data services in China are blooming. At the same time, fierce competition of service
providers lower the customer loyalty, thus decrease the revenue and efforts of sustainable …

Customer loyalty has been investigated in years, and its importance to corporate is
understood by managers. The purpose of this paper is to find out what kinds of specific and …

Purpose–Corporate image, perceived service quality, trust and customer switching costs are
the major antecedents of customer loyalty, and loyal customers may buy more, accept higher …

The purpose of this research was to empirically examine a model of customer loyalty
antecedents in the context of Jordanian Mobile Telecommunications Market (JMTM). A …

The aim of this study is to empirically examine the determinants of customer loyalty (CL) in
mobile telecommunication services (MTS) from the Malaysian perspective. Service quality …

Purpose This research works toward identifying the service quality constructs for the
telecommunication industry, the extent they affect customer satisfaction, the perceived …

Purpose–The purpose of this paper is to investigate how various antecedents influence
customer loyalty in the mobile phone industry and how customer demographic variables …