Battles for market dominance are intense in the information technology industry. The
outcome of a standards war determines which technology will win and which will lose. This …

Purpose The purpose of this study is to determine the factors that underpin consumer
switching intention in the smartphone industry. Most of the literature on brand switching uses …

This study attempts to investigate the factors influencing consumer switching behaviour
towards mobile shopping. The Push–Pull–Mooring is extrapolated to delineate consumer …

With increasing technology advancement, online shopping, and growth of affordable
segment, smartphone users' switching behavior is becoming a concern for smartphone …

Retaining users and curbing their switching behavior are critical issues for mobile stores.
Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting …

Purpose Recent years have witnessed the increasingly fierce competition amongst
smartphone brands. Hence, smartphone firms urge to prevent current consumers from …

The push-pull-mooring model was applied in this study to investigate consumer channel
switching intention related to physical and mobile stores. Push effects include mobile …

Unlike technology users in business organizations, users of personal information
technologies are usually not bound to specific products and have the freedom to switch from …

India has emerged as the fastest growing mobile phone market in the world. Mobile phone
was hyped as a revolutionary gadget in the twentieth century. With the advent of advanced …

Abstract Research Aims: Laptops are essential in people's everyday lives. Since laptop
utilization has been very high during the COVID-19 pandemic because of the restrictions …