This paper presents research into new ways in which organisations can gather field-based
consumer insight particularly in public spaces. In an increasingly complex and fast moving …

Purpose–As companies try to gain a deeper understanding of consumers, they are
increasingly turning to user-observation and ethnographic processes. However, because of …

dc. description. abstract Designers of mass produced products require knowledge about
anticipated users of their designs in order to make reasonable predictions about how users …

Direct contact with users can provide a valuable resource for designers, who often design
products for use outside their own experience. Design research is currently being …

Designers of mass produced products require knowledge about anticipated users of their
designs in order to make reasonable predictions about how users will interact with a product …

This study explores the integration of users into the design process. The research is related
to participatory design and 'designing for experiencing'. It challenges traditional designers to …

This paper presents two respective case studies which demonstrate how visual research
methods can elicit a deep understanding of the needs of potential end users and drive …

Background Human-centered design can be approached with a wide range of methods,
from traditional consumer research approaches to emerging exploratory methods (eg …

A project with several goals, executed in different markets and integrated in the clients'
design and strategic processes requires a bespoke approach. Unlike straightforward market …

This paper reports on work in progress to augment the role and practice of Creative
Conversations in product design education. We describe changes in practice designed to …