Estimating asymmetric advertising response: an application to US nonalcoholic beverage demand
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
[PDF][PDF] Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied Economics, 2008 - academia.edu
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
Estimating asymmetric advertising response: an application to US nonalcoholic beverage demand.
YQ Zheng, HM Kaiser - 2008 - cabidigitallibrary.org
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied Economics, 2008 - cambridge.org
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, H Kaiser - Journal of Agricultural and Applied …, 2008 - econpapers.repec.org
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied …, 2008 - search.proquest.com
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
[PDF][PDF] Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied …, 2008 - scholar.archive.org
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
[PDF][PDF] Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied Economics, 2008 - Citeseer
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
[PDF][PDF] Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied Economics, 2008 - rti.org
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …
Estimating Asymmetric Advertising Response: An Application to US Nonalcoholic Beverage Demand
Y Zheng, HM Kaiser - Journal of Agricultural and Applied …, 2008 - ideas.repec.org
We propose a regime-switching model that allows demand to respond asymmetrically to
upward and downward advertising changes. With the introduction of a smooth transition …
upward and downward advertising changes. With the introduction of a smooth transition …