Traveller-generated contents for destination image formation: Mainland China travellers to Taiwan as a case study

YR Li, YC Lin, PH Tsai, YY Wang - Journal of Travel & Tourism …, 2015 - Taylor & Francis
This study examines destination image (DI) formation through user-generated web contents.
Recently, web contents developed by peers have become one of the most popular …

[PDF][PDF] Traveller-Generated Contents for Destination Image Formation: Mainland China Travellers to Taiwan as a Case Study

YR Li, YC Lin, PH Tsai, YY Wang - Journal of Travel & Tourism …, 2015 - researchgate.net
This study examines destination image (DI) formation through user-generated web contents.
Recently, web contents developed by peers have become one of the most popular …