Online social shopping communities are transforming the way customers communicate and
exchange product information with others. To date, the issue of customer participation in …

Social commerce sites (SCSs), a new model of social media, provide fertile ground for
customers to communicate their opinions and exchange product-or service-related …

Consumer engagement is increasingly gaining popularity among practitioners and
academics as a prominent consumer-social platform relationship construct. However, few …

Purpose–Despite the growing popularity of internet based social media on e-commerce
platforms, systematic examination of the emerging phenomenon is scarce. This paper aims …

Social media technology provides users with opportunities to search and share information,
purchase products, and communicate with others. Companies can also build relationships …

The rise of social media has facilitated consumer social interactions. Many product-focused
online social platforms have included design features that can convey more information …

While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …

This study aims to reveal the mechanism of how consumers' engagement is established in
social commerce communities. Building upon social support theory, we propose models and …

Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …

Social commerce, as a relatively new phenomenon, has attracted little research attention.
This study aims to provide initial insights into the dynamics of customer participation in social …