The work of mad men that makes the methods of math men work: Practically occasioned segment design
MF Clarke - Proceedings of the 33rd Annual ACM Conference on …, 2015 - dl.acm.org
This study concerns the practical methods used to design segmentation models for digital
advertising. I illuminate some of the collaborative activities workers rely on to create these …
advertising. I illuminate some of the collaborative activities workers rely on to create these …
Too few, too many, just right: Creating the necessary number of segments for large online customer populations
We develop a framework to reduce the number of customer segments to the smallest
quantity without losing essential information of the underlying population in the electronic …
quantity without losing essential information of the underlying population in the electronic …
Audience segment expansion using distributed in-database k-means clustering
A Ramesh, A Teredesai, A Bindra, S Pokuri… - Proceedings of the …, 2013 - dl.acm.org
Online display advertisers extensively use the concept of a user segment to cluster users
into targetable groups. When the sizes of such segments are less than the desired value for …
into targetable groups. When the sizes of such segments are less than the desired value for …
The mystique of numbers: belief in quantitative approaches to segmentation and persona development
DA Siegel - CHI'10 Extended Abstracts on Human Factors in …, 2010 - dl.acm.org
Quantitative market research and qualitative user-centered design research have long had
an uneasy and complex relationship. A trend toward increasingly complex statistical …
an uneasy and complex relationship. A trend toward increasingly complex statistical …
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
What algorithm to choose for customer segmentation? Should you use one algorithm or
many? How many customer segments should you create? How to evaluate the results? In …
many? How many customer segments should you create? How to evaluate the results? In …
Four challenges for iml designers: Lessons of an interactive customer segmentation prototype in a global manufacturing company
Interactive Machine Learning (IML) apps permeate all aspects of businesses, including
sales. Customer segmentation is integral for sales, to identify customer groups to serve them …
sales. Customer segmentation is integral for sales, to identify customer groups to serve them …
Factors affecting customer analytics: Evidence from three retail cases
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …
analytics systems and approaches. Segmentation is a common customer analytics practice …
[PDF][PDF] Making customer analytics work for you!
A Marsella, M Stone, M Banks - Journal of Targeting …, 2005 - researchgate.net
Fax:+ 44 207 202 3000; e-mail: merlin_stone@ uk. ibm. com vendors are even now helping
companies to fuse real-time deployment with what-if scenario planning, resource …
companies to fuse real-time deployment with what-if scenario planning, resource …
Improving personalization solutions through optimal segmentation of customer bases
T Jiang, A Tuzhilin - IEEE transactions on knowledge and data …, 2008 - ieeexplore.ieee.org
On the Web, where the search costs are low and the competition is just a mouse click away,
it is crucial to segment the customers intelligently in order to offer more targeted and …
it is crucial to segment the customers intelligently in order to offer more targeted and …
Segmenting customers from population to individuals: Does 1-to-1 keep your customers forever?
T Jiang, A Tuzhilin - IEEE Transactions on knowledge and data …, 2006 - ieeexplore.ieee.org
There have been various claims made in the marketing community about the benefits of 1-to-
1 marketing versus traditional customer segmentation approaches and how much they can …
1 marketing versus traditional customer segmentation approaches and how much they can …