A performance measurement system to quantify the contribution of social media: new requirements for metrics and methods

D Agostino, Y Sidorova - Measuring Business Excellence, 2016 - emerald.com
Purpose The purpose of this paper is to focus on measuring the contribution generated by
social media when used for business purposes, distinguishing between metrics and …

A performance measurement system to quantify the contribution of social media: new requirements for metrics and methods

D Agostino, Y Sidorova - MEASURING BUSINESS …, 2016 - re.public.polimi.it
Purpose: The purpose of this paper is to focus on measuring the contribution generated by
social media when used for business purposes, distinguishing between metrics and …

[PDF][PDF] A performance measurement system to quantify the contribution of social media: new requirements for metrics and methods

D Agostino, Y Sidorova - re.public.polimi.it
Purpose–This paper focuses on measuring the contribution generated by social media
when used for business purposes, distinguishing between metrics and methods for data …