Effects of platformization strategy on continuance intention of mobile messaging apps
LY Jin, J Park - International Journal of Mobile …, 2016 - inderscienceonline.com
As mobile messaging apps (eg, WhatsApp) are becoming increasingly popular with the
widespread adoption of smart phones, competition to gain a larger user-base gets more …
widespread adoption of smart phones, competition to gain a larger user-base gets more …
Effects of platformization strategy on continuance intention of mobile messaging apps
LY Jin, J Park - International Journal of Mobile Communications, 2016 - inderscience.com
As mobile messaging apps (eg, WhatsApp) are becoming increasingly popular with the
widespread adoption of smart phones, competition to gain a larger user-base gets more …
widespread adoption of smart phones, competition to gain a larger user-base gets more …
Effects of platformization strategy on continuance intention of mobile messaging apps
LY Jin, J Park - International Journal of Mobile Communications, 2016 - dl.acm.org
As mobile messaging apps eg, WhatsApp are becoming increasingly popular with the
widespread adoption of smart phones, competition to gain a larger user-base gets more …
widespread adoption of smart phones, competition to gain a larger user-base gets more …