As mobile messaging apps (eg, WhatsApp) are becoming increasingly popular with the
widespread adoption of smart phones, competition to gain a larger user-base gets more …

The purpose of the current research is to examine the influence of expectation confirmation,
network externalities, and flow on word-of-mouth intention and continued use of mobile …

The purpose of this study is to investigate the factors that influence the usage intention for
different instant messaging application platforms. This study targeted the widespread instant …

Branded apps are an innovative marketing approach on the mobile platform. The success of
branded apps depends on consumers' continual usage. This study conducts an online …

The evolution of mobile technology has contributed to the growth seen in mobile
applications (m-apps) usage. Since businesses have accelerated their development of …

The emergence of mobile application software (App) has explosively grown in conjunction
with the worldwide use of smartphones in recent years. Among numerous categories of …

Purpose Providing that branded applications (apps) became a new trend in mobile
marketing, the purpose of this study, thus, is to explore how to promote app users' …

The purpose of this study is to provide information necessary for establishing a new strategy
for customer service improvement by deriving factors affecting user satisfaction and …

Purpose–The purpose of this paper is to examine the continued usage of mobile instant
messaging (IM) from the perspectives of both motivators and inhibitors …

Purpose The purpose of this study is to investigate user perceptions of mobile app
characteristics and interrelationships among identified mobile app characteristics, perceived …