Blogs have been a common part of the Web for many years. Individuals create most blogs
for their own purposes, but corporations have also begun to develop corporate blogs as a …

Weblogs, or blogs are radically changing the face of communication within enterprises.
While at the minimum blogs empower employees to publicly voice opinion and share …

Corporate blogs have received a great deal of attention recently in the practitioner literature
and are gaining interest in the research community, although little is known about the uses …

In the much-observed field of weblogs, corporate blogs are of particular relevance and
interest. This study empirically examines the corporate blog phenomenon by reviewing the …

Using design and communication principles, this study uses a content analysis design to
evaluate all active blogs from the 2011 Fortune 500 list (n= 125). The results indicate that …

Company blogs offer publishers a media platform to build online communities around issues
of interest to customers and prospects. Web 2.0 represents the fundamental shift from “old” …

Purpose–The purpose of this paper is to examine the role of blogs in corporate
communication and proposes general policies to help corporations effectively and ethically …

With the popularity of blogs, more and more companies are jumping onto the blogwagon.
This study tries to help companies to adopt blogs successfully. Companies that adopted …

Purpose–The purpose of this paper is to examine how major corporations in the USA utilize
corporate blogs for building and maintaining relationships with various publics …

Applying the theory of user involvement, we argue that the emergence of corporate Blogs
creates new opportunity for companies to interact with customers in the product …