A greater number of consumers use social technologies-social media, social networking,
and social relevance-than organizations. Economically, however, companies have much to …

This study is done in order to measure the impact of social media applications in business
organizations. Global enterprises are beginning to recognize the value of social media in …

The number of individuals engaging in social technologies for both personal and business
reasons is staggering. This phenomenon is growing exponentially and fast becoming an …

The purpose of this study was to analyze the use, opportunities, and challenges of micro-
business marketing tools. A valuable marketing tool for micro businesses looking to engage …

Influence of social media technologies on organizational performance through knowledge and
innovation | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Social Network Siteshas allowed people to communicate, share, collaborate and publish
information. Over the past few years, the availability and usage social network sites has …

The places where marketers find their potential customers have changed with time
immemorial. The potential customers do not restrict themselves to the brick and mortar …

In the contemporary dynamic business context (characterized by stiff competition, high
uncertainty, growth of global as well as virtual organizations, etc.), setting up systems for …

Entrepreneurs and small business owners are converting their services into the current era
of social media development to keep up with changes in modern styles by using social …

The concept that employee performance is to a large extent, dependent on their technical
andorganizational knowledge was fronted by Burton, Wu, and Prybutok (2010). While …