This thesis investigated the phenomenon of underutilised Enterprise social networks
(ESNs). Guided by established theories, we identified key reasons that drive ESN members …

Enterprise social networks (ESNs) often fail if there are few or no contributors of content.
Promotional messages are among the common interventions used to improve participation …

While organizations are increasingly implementing Enterprise Social Networks (ESNs) to
foster collaboration across organizational boundaries, few have been successful in …

Abstract Organisations employ Enterprise Social Networks (ESNs)(such as Yammer)
expecting better intra-organisational communication and collaboration. However, ESNs are …

Organizations have increasingly begun to implement enterprise social networks (ESNs) due
to their potential to afford enterprise-wide collaboration, knowledge sharing, and interaction …

Social media makes fast inroads into corporate workplaces. Enterprise Social Networking
(ESN) is associated with improved communication, information-sharing and has been …

Social media, such as social networking platforms, are increasingly gaining importance in
enterprise contexts. Enterprise social networking (ESN) is often associated with improved …

The analysis of user behavior in online communities is a prominent topic in social media
research. As such, user behavior is often analyzed using a set of metrics that describe the …

The purpose of this paper was to better understand lurkers' and posters' motivations sought
and motivations achieved for lurking and posting within online brand communities and the …

Purpose The ability to make use of social network sites (SNSs) to promote new products and
facilitate positive word of mouth around new product launch (NPL) presents an important …