Analyzing consumer goal structure in online group buying: A means-end chain approach

L Xiao, Z Guo, J D'Ambra - Information & Management, 2017 - Elsevier
Given the enormous growth and significant impacts of group buying on Internet business
marketplaces, this study aims to understand consumer goal structure in online group buying …
被引用次数：70 相关文章

Analyzing consumer goal structure in online group buying

L Xiao, Z Guo, J DAmbra - Information and Management, 2017 - dl.acm.org
27 goals embedded in consumer OGB behavior were found and organized hierarchically.
Cost saving, trust, choice optimization, and convenience are the key focal goals. OGB …

[引用][C] Analyzing consumer goal structure in online group buying: A means-end chain approach

L Xiao, Z Guo, J D'Ambra - Information & Management, 2017 - cir.nii.ac.jp
Analyzing consumer goal structure in online group buying: A means-end chain approach | CiNii
Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 …

Analyzing consumer goal structure in online group buying: A means-end chain approach.

L Xiao, Z Guo, J D'Ambra - Information & Management, 2017 - psycnet.apa.org
Given the enormous growth and significant impacts of group buying on Internet business
marketplaces, this study aims to understand consumer goal structure in online group buying …