Fuel efficient vehicles: The role of social marketing

L Watson, AM Lavack - Socio-Economic Perspectives on Consumer …, 2017 - igi-global.com
Consumers have been slow to switch to more fuel efficient vehicles, in spite of the threat of a
future global shortage of fossil fuels. To understand consumer reluctance to adopt hybrid …
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Fuel Efficient Vehicles: The Role of Social Marketing

L Watson, AM Lavack - Socio-Economic Perspectives on …, 2017 - books.google.com
Consumers have been slow to switch to more fuel efficient vehicles, in spite of the threat of a
future global shortage of fossil fuels. To understand consumer reluctance to adopt hybrid …