Given the enormous growth and significant impacts of group buying on Internet business
marketplaces, this study aims to understand consumer goal structure in online group buying …

Given the enormous growth and significant impact of group buying on the Internet business
marketplace, understanding factors motivating consumer online group buying (OGB) …

This study examines the link among consumer characteristics (price-sensitive behavior,
variety-seeking behavior, and compulsive buying behavior), shopping values (utilitarian and …

Technological progress is driving the changes in business models. In the online shopping
market, the consumer's purchasing model is changing from an individual purchase to a …

With the development of Internet commerce, online group buying plays an important role in
the recent electronic market. This study tries to understand consumer motivations with online …

Online group buying, as a new form of e-commerce, has offered customers a great deal of
promotion and convenience in shopping. Meanwhile, there are an increasing number of …

Extant marketing research has examined online group buying (OGB) from the consumer
behavior perspective. The goal of this article is to broaden understanding of OGB by offering …

As online group buying (OGB) businesses increasingly face strong competition,
understanding the beliefs, attitudes, and behaviors of their customers is critical. Hence, the …

In order to shop in the online group-buying (OGB) websites, consumers should have a
certain ability to utilize computer and the Internet. Therefore, this study explores the relative …

With the development of electronic commerce, many dotcom firms are selling products to
consumers across different countries and regions. The managers of online group-buying …