Firms are increasingly focusing on understanding and managing their social media
strategies in order to create discussions and optimize the spread of news in their …

Micro-blogging systems have become one of the most important ways for information
sharing. Network structure and users' interactions such as forwarding behaviors have …

Microblogging platforms are Web 2.0 services that represent a suitable environment for
studying how information is propagated in social networks and how users can become …

As one of the most important forms of communicative behavior, retweeting enhances the
importance or visibility of a particular object in social media. Conceptualizing retweeting as a …

Social networks are online platforms that people use for interaction, information sharing and
propagation of new ideas. Finding influential users in online social networks is a significant …

User influence measurement on Micro-blogging can be classified into two types according to
their concerns on following relationships or interactions among users. The former focuses on …

As key roles of online social networks, influential users in micro-blogging have the ability to
influence the attitudes or behaviour of others. When it comes to marketing, the users' …

The word-of-mouth (WOM) marketing has been recognized to be the most credible and
important marketing approach, especially when the social network websites have become …

Microblogging services have emerged as an essential way to strengthen the
communications among individuals. One of the most important features of microblog over …

Microblogging platforms, such as Twitter and Plurk, allow users to express feelings, discuss
ideas, and share interesting things with their friends or even strangers with similar interests …