Abstract Did Canadian voters choose Justin Trudeau in 2015, or did they choose the Liberal
Party? Did British voters choose David Cameron in 2014, or did they choose to be led by a …

Personality Politics? assesses the role that voters' perceptions and evaluations of leaders
play in democratic elections. The book presents evidence from an array of countries with …

When voters go to the polls on election day, they have many things to consider. Political
scientists have expended a great deal of energy trying to determine what exactly voters are …

Contemporary democracies seem to have experienced a common trend towards the
personalization of politics (Wattenberg 1991; Mughan 2000; Adam and Maier 2010). This …

Campaign organizers and the media appear to agree that voters' perceptions of party
leaders have an important impact in elections: considerable effort is made to ensure that …

In American politics, few argue with the idea that leaders matter: the media closely tracks the
performance and activities of Joe Biden and Donald Trump, for example, suggesting to us …

What role do political party leaders play in individual vote choice? Recent literature argues
that leaders are increasingly important for decisions at the ballot box. Moreover, scholars …

It is well known that political parties market their leaders to mass appeal. Physical
makeovers such as new styles of dress and hair, and carefully planned speeches designed …

Political analysts regularly attribute legislative election victories and defeats to leaders. This
view has been corroborated in some literature that has argued that democracies are …