Sentiment analysis based potential customer base identification in social media

S Goswami, S Nandi, S Chatterjee - Contemporary Advances in Innovative …, 2019 - Springer
This research work addresses a problem of social media domain where identification of
potential customer base for advertisement is the objective of this work. Social media …

Social media sentiment polarity analysis: A novel approach to promote business performance and consumer decision-making

A Valsan, CT Sreepriya, L Nitha - Artificial Intelligence and Evolutionary …, 2017 - Springer
In order to have a clear understanding of the market structure as well as the customer trends
toward various products, there is a need for every company to collect, monitor, and analyze …

Sentiment analysis of social media network using random forest algorithm

P Karthika, R Murugeswari… - 2019 IEEE international …, 2019 - ieeexplore.ieee.org
Sentiment Analysis is the identification of sentiments or opinions from the given text. Social
media generates large amount of sentiment loaded information in the form of reviews …

Sentiment analysis on automobile brands using Twitter data

Z Asghar, T Ali, I Ahmad, S Tharanidharan… - … and Applications: First …, 2019 - Springer
User generated contents in a very big number is freely available on different social media
sites now a day. Companies to increase their competitive advantages keep an eye on their …

A Study on Sentiment Analysis on Social Media Data

KN Manasa, MC Padma - … Research in Electronics, Computer Science and …, 2019 - Springer
Sentiment analysis which is otherwise also called sentiment mining or opinion mining is the
process of ascertaining and categorizing the positive, negative, or neutral opinion of the …

Implementation of social media mining for decision making in product planning based on topic modeling and sentiment analysis

MI Irawan, R Wijayanto, ML Shahab… - Journal of Physics …, 2020 - iopscience.iop.org
The development of information and communication technology, especially on the social
media field, brings a wide change in product planning in company. At this time, a company …

Emotion detection from social media using machine learning techniques: a survey

V Ahire, S Borse - … Processing Systems: Proceedings of ICCET 2021, 2022 - Springer
The work carried out in this paper is to overview and compare various sentiment analysis
methodologies and approaches in detail and also discuss the limitations of existing work …

Mining of customer review feedback using sentiment analysis for smart phone product

P Suresh, K Gurumoorthy - International Conference on Computing …, 2022 - Springer
With the fast growth of e-commerce, a large number of products are sold online, and a lot
more people are purchasing products online. People also give feedback of product …

Sentiment analysis of customer for ecommerce by applying AI

MO Aftab, U Ahmad, S Khalid, A Saud… - 2021 International …, 2021 - ieeexplore.ieee.org
Conventional and manual systems are being upgraded to autonomous systems using AI
techniques for better decision making and improved efficiency. Artificial Intelligence is …

Comparative Analysis of Online Fashion Retailers Using Customer Sentiment Analysis on Twitter

V Sharma, T Manocha - Proceedings of the International …, 2022 - papers.ssrn.com
Sentiment analysis is the technique of identifying people's attitudes toward products or
services provided by an organisation. The base of the task of sentiment analysis is the …