Semantically-enabled optimization of digital marketing campaigns

V Cutrona, F De Paoli, A Košmerlj, N Nikolov… - The Semantic Web …, 2019 - Springer
Digital marketing is a domain where data analytics are a key factor to gaining competitive
advantage and return of investment for companies running and monetizing digital marketing …

Linking services to websites by leveraging semantic data

D Wolters, S Heindorf, J Kirchhoff… - 2017 IEEE International …, 2017 - ieeexplore.ieee.org
Websites increasingly embed semantic data for search engine optimization. The most
common ontology for semantic data, schema. org, is supported by all major search engines …

An ontology-based data integration approach for web analytics in e-commerce

MMR García, J García-Nieto… - Expert Systems with …, 2016 - Elsevier
Web analytics has emerged as one of the most important activities in e-commerce, since it
allows companies and e-merchants to track the behavior of customers when visiting their …

News articles platform: Semantic tools and services for aggregating and exploring news articles

K Papadokostaki, S Charitakis, G Vavoulas… - … Marketing: 5th IC-SIM …, 2017 - Springer
As the Internet grows daily and millions of news articles are produced everyday worldwide
by various sources, the need to store, index, search, and explore news articles is more than …

Eskape: Information platform for enabling semantic data processing

A Pomp, A Paulus, S Jeschke… - … Conference on Enterprise …, 2017 - scitepress.org
Over the last years, many Internet of Things (IoT) platforms have been developed to manage
data from public and industrial environmental settings. To handle the upcoming amounts of …

Unfolding social content evolution along time and semantics

C De Maio, G Fenza, V Loia, F Orciuoli - Future Generation Computer …, 2017 - Elsevier
In the context of social media, the unstructured and dynamic nature of exchanged data and
the information overload contribute to the growth of the number of research works proposing …

Join Operation for Semantic Data Enrichment of Asynchronous Time Series Data

E Garcia, M Peyman, C Serrat, F Xhafa - Axioms, 2023 - mdpi.com
In this paper, we present a novel framework for enriching time series data in smart cities by
supplementing it with information from external sources via semantic data enrichment. Our …

GLOBDEF: a framework for dynamic pipelines of semantic data enrichment tools

M Nisheva-Pavlova, A Alexandrov - … Cyprus, October 23-26, 2018, Revised …, 2019 - Springer
Semantic data enrichment adds information to raw data to allow computational reasoning
based on the meaning of data. With the introduction of Linked Data a lot of work is spent on …

Recent advances and future challenges of semantic modeling

A Paulus, A Burgdorf, A Pomp… - 2021 IEEE 15th …, 2021 - ieeexplore.ieee.org
In recent years, the efforts of both governmental and commercial institutions to exchange
and publish data have significantly increased. Data published by these institutions is usually …

Personalizing news services using semantic web technologies

F Frasincar, J Borsje, F Hogenboom - E-Business Applications for …, 2011 - igi-global.com
This chapter describes Hermes, a framework for building personalized news services using
Semantic Web technologies. The Hermes framework consists of four phases: classification …