We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

E Kottika, A Özsomer, P Rydén, IG Theodorakis… - Industrial Marketing …, 2020 - Elsevier
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

[HTML][HTML] We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

E Kottika, A Özsomer, P Rydén… - Industrial Marketing …, 2020 - ncbi.nlm.nih.gov
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

E Kottika, A Özsomer, P Rydén… - Industrial Marketing …, 2020 - orbit.dtu.dk
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

We survived this! What managers could learn from SMEs who successfully navigated the Greek eco-nomic crisis

E Kottika, A Özsomer, P Rydén… - Industrial Marketing …, 2020 - pure.itu.dk
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

[PDF][PDF] We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

E Kottika, A Özsomer, P Rydén… - Industrial Marketing …, 2020 - nscpolteksby.ac.id
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis

E Kottika, A Özsomer, P Rydén… - Industrial Marketing …, 2020 - europepmc.org
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …

We survived this! What managers could learn from SMEs who successfully navigated the Greek eco-nomic crisis

E Kottika, A Özsomer, P Rydén… - Industrial Marketing …, 2020 - pure.itu.dk
Small and medium size enterprises in both business to business and consumer markets are
particularly vulnerable to economic downturns. Concentrating on the Greek economic crisis …