Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

AI Aljumah, MT Nuseir, MM Alam - Business Process Management …, 2021 - emerald.com
Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …
被引用次数：119 相关文章

Traditional Marketing Analytics, Big Data Analytics, Big Data System Quality and the Success of New Product Development

AI Aljumah, MT Nuseir, MM Alam - 2021 - econpapers.repec.org
Objective/Purpose: This study investigates the impact of traditional marketing analytics and
big data analytics on the success of a new product. Moreover, it assesses the mediating …

[引用][C] Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

AI Aljumah, MT Nuseir, MM Alam - Business Process …, 2021 - ingentaconnect.com
PurposeThis study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

Traditional Marketing Analytics, Big Data Analytics, Big Data System Quality and the Success of New Product Development

AI Aljumah, MT Nuseir, MM Alam - osf.io
Objective/Purpose: This study investigates the impact of traditional marketing analytics and
big data analytics on the success of a new product. Moreover, it assesses the mediating …
[PDF] researchgate.net

[PDF][PDF] Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

AI Aljumah, MT Nuseir, MM Alam - 2021 - researchgate.net
Purpose–This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

AI Aljumah, MT Nuseir, MM Alam - Business Process Management …, 2021 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-subheading"> Purpose</jats: title>< jats:
p> This study investigates the impact of traditional marketing analytics and big data analytics …
[PDF] osf.io

[PDF][PDF] Traditional Marketing Analytics, Big Data Analytics, Big Data System Quality and the Success of New Product Development

AI Aljumah, MT Nuseir, MM Alam - files.osf.io
Abstract Objective/Purpose: This study investigates the impact of traditional marketing
analytics and big data analytics on the success of a new product. Moreover, it assesses the …
[PDF] archive.org

[PDF][PDF] Traditional Marketing Analytics, Big Data Analytics, Big Data System Quality and the Success of New Product Development

AI Aljumah, MT Nuseir, MM Alam - scholar.archive.org
Abstract Objective/Purpose: This study investigates the impact of traditional marketing
analytics and big data analytics on the success of a new product. Moreover, it assesses the …

Traditional marketing analytics, big data analytics and big data system quality and the success of new product development

AI Aljumah, MT Nuseir, MM Alam - Business Process Management …, 2021 - hal.science
Purpose This study investigates the impact of traditional marketing analytics and big data
analytics on the success of a new product. Moreover, it assesses the mediating effects of the …

Traditional Marketing Analytics, Big Data Analytics, Big Data System Quality and the Success of New Product Development

AI Aljumah, MT Nuseir, MM Alam - 2021 - ideas.repec.org
Objective/Purpose: This study investigates the impact of traditional marketing analytics and
big data analytics on the success of a new product. Moreover, it assesses the mediating …