The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
As new AR supported products such as location-based AR navigation systems become
available in the consumer market, it is particularly important to understand how user …
available in the consumer market, it is particularly important to understand how user …
Augmented reality experiences and sensation seeking
Studies about augmented reality (AR) largely discuss the design of applications and
adoption behaviours of the AR system. Attempts to understand user experiences with AR are …
adoption behaviours of the AR system. Attempts to understand user experiences with AR are …
“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
Augmented reality (AR) is regarded as a visually transformative technology that enables
consumers to gain immersive and enjoyable information about experience products/services …
consumers to gain immersive and enjoyable information about experience products/services …
The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea
In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool
to provide visitors with better experiences while preserving the integrity of the sites …
to provide visitors with better experiences while preserving the integrity of the sites …
Augmented reality's perceived immersion effect on the customer shopping process: Decision-making quality and privacy concerns
A Sengupta, L Cao - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose This study investigates the role of an augmented reality (AR)-based tool in
customers' shopping processes. Design/methodology/approach Using the stimulus …
customers' shopping processes. Design/methodology/approach Using the stimulus …
Travelers' motivations to adopt augmented reality (AR) applications in a tourism destination
Purpose This study aims to identify travelers' motivational factors to adopt augmented reality
(AR) applications at tourism destinations. Furthermore, this study seeks to investigate the …
(AR) applications at tourism destinations. Furthermore, this study seeks to investigate the …
The effect of augmented reality on consumer learning for search and experience products in mobile commerce
U Choi, B Choi - Cyberpsychology, Behavior, and Social Networking, 2020 - liebertpub.com
Mobile augmented reality (AR) has emerged as an effective interactive technology for
providing visual information on products. As the importance of contextual information grows …
providing visual information on products. As the importance of contextual information grows …
Tourists' intention to visit a destination: The role of augmented reality (AR) application for a heritage site
N Chung, H Han, Y Joun - Computers in human behavior, 2015 - Elsevier
Augmented reality (AR) is being developed as a part of smart tourism to provide information
about destinations and attractions. Its usage will maximize tourist satisfaction, based on …
about destinations and attractions. Its usage will maximize tourist satisfaction, based on …
Moderating role of long-term orientation on augmented reality adoption
Recently, the tourism and hospitality industry is providing tourists with an enhanced
experience via various cutting-edge technologies such as augmented reality (AR). In …
experience via various cutting-edge technologies such as augmented reality (AR). In …
Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownership
Purpose The purpose of this paper is to understand how augmented reality (AR) try-on
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
experiences facilitate consumers' shopping decision. Focusing on the immersion and …