Not registered? Please sign up first: A randomized field experiment on the ex ante registration request

N Huang, P Mojumder, T Sun, J Lv… - Information Systems …, 2021 - pubsonline.informs.org
Online commerce websites often request users to register in the online shopping process.
Recognizing the challenges of user registration, many websites opt to delay their registration …

Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations

K Roethke, J Klumpe, M Adam, A Benlian - Decision Support Systems, 2020 - Elsevier
Given the increasing competition to attract new customers, e-commerce providers (ie, e-
tailers) are being urged to optimize their website onboarding journeys. Design mechanisms …

Stuck in the adoption funnel: The effect of interruptions in the adoption process on usage

A Lambrecht, K Seim, C Tucker - Marketing Science, 2011 - pubsonline.informs.org
Many firms have introduced Internet-based customer self-service applications such as
online payments or brokerage services. Despite high initial sign-up rates, not all customers …

What Drives Users' Website Registration?

T Li, PA Pavlou - Available at SSRN 2369444, 2013 - papers.ssrn.com
User registration is an important prerequisite for the success of many websites by enabling
users to gain access to domain information and personalized content. It is not always …

Traditional and IS-enabled customer acquisition on the Internet

J Choi, DR Bell, LM Lodish - Management science, 2012 - pubsonline.informs.org
Geographic variation in consumer use of Internet retailers is partly explained by variation in
offline shopping costs. Explanations for geographic variation in the efficacy of different …

[PDF][PDF] Traditional and IS-enabled Customer Acquisition for an Internet Retailer: Why New Buyer Acquisition Varies over Geographies and by Method

J Choi, DR Bell, LM Lodish - Knowledge@ Wharton, 2010 - academia.edu
We provide new insights into the efficacy of offline word-of-mouth (WOM) and magazine
advertising (traditional acquisition methods) compared to online WOM and online search (IS …

A content analysis of registration processes on websites: How advertisers gather information to customize marketing communications

J Ahrens, JR Coyle - Journal of Interactive Advertising, 2011 - Taylor & Francis
The proper implementation and design of registration pages is a crucial consideration in the
development of websites for two reasons: First, users often navigate through them to receive …

Learning user real-time intent for optimal dynamic web page transformation

AW Ding, S Li, P Chatterjee - Information Systems Research, 2015 - pubsonline.informs.org
Many e-commerce websites struggle to turn visitors into real buyers. Understanding online
users' real-time intent and dynamic shopping cart choices may have important implications …

[PDF][PDF] Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption

A Lambrecht, K Seim, C Tucker - Marketing Science, 2011 - researchgate.net
Many firms have introduced internet-based customer self-service applications, such as
online payments or brokerage services. Despite high signup rates, these services have …

What drives website registration? network externalities versus information privacy concerns

T Li, PA Pavlou - … Privacy Concerns (September 1, 2014). Fox …, 2014 - papers.ssrn.com
User registration is an important prerequisite for the success of many websites that rely on
network externalities for value creation, such as social networking and directory websites …