Consumer innovativeness is a significant personality attribute that refers to a person's
proclivity to acquire and utilize new items more rapidly and frequently than others. Although …

Consumer innovativeness refers to the tendency to purchase and use new products more
quickly and more often than other people, which reflects an important personality trait …

Switching from current technology to disruptive technology entails advantages, sacrifices,
and a variety of other considerations that are not encountered in the case of 5G technology …

The Existent theories of information and communication technology (ICT) expose behavioral
intention as the key predictor in technology usage behavior. Still, the evidence divulges only …

With the enhancement of consumer's environmental awareness, environmental knowledge
and health consciousness attitude, environment friendly product and services have attracted …

There are many researches about effects of consumer innovativeness on the new product
adoption behavior. However most of these studies regard this construct as one dimensional …

Although several studies have found a positive effect of consumer innovativeness on
organic food adoption behavior, little research has explored how different sub-dimensions of …

Wearable technology has recently started gaining mass market attention, but the actual
adoption of the technology is not up to expectations. The current study examines the effects …

Purpose–To investigate consumer innovativeness (CI) from a hierarchical perspective and
examine the simultaneous impacts of hierarchical perspective of CI and perceived risk on …

Abstract In Information Technology industry, where technological and marketing conditions
are rapidly changing and complex, the development and marketing of technological …