Over the last few decades, there has been a growing interest in a variety of travel demand
management strategies, both hard and soft, aimed at persuading people to reduce their car …

Voluntary travel behavior change programs have been implemented worldwide since the
late 1990s at a personal and community level. Most of the now completed programs were …

This paper aims at disentangling possible causal mechanisms mediating the impacts of soft
transport policies. A general conceptual framework is first presented to clarify how hard and …

In recent years, there has been a growing interest in a range of transport policy initiatives
which are designed to influence people's travel behaviour away from single‐occupancy car …

Results from individual and household behavioural change, for reducing levels of personal
car use, are essential for addressing current sustainable mobility objectives and for …

Soft travel interventions are generally regarded as effective measures for reducing personal
car use. However, doubts about the validity of such claims are raised, primarily fueled by the …

In the last few years there has been a growing interest in transport policy concerning
behaviour oriented 'soft'measures to reduce private car use. Besides an assessment of the …

Marketing and management measures–often colloquially know as soft measures–can
encourage a shift from car travel to more sustainable transport modes, and may also …

The potential effectiveness of soft policy measures aimed at reduced car use depends on
how car users experience these. A common measure being implemented is a free monthly …

Evaluations carried out in many countries show that soft policy measures in the form of
personalized travel planning reduce private car use and increase travel by public transport …