This study proposes an environmental identity economics theory that can improve our
understanding of pro-environmental behaviour. We test the potential of the theory by …

Over the last decades there is a growing body of literature on how to enhance farmers'
participation in voluntary subsidised agri-environmental programmes. However, additional …

This paper investigates how farmers' understanding of nature and its protection influences
their decisions on the uptake of nature protection measures, including agri-environmental …

This note attempts to explore the driving force behind firms' voluntary environmental
investment and to provide an alternative viewpoint to the traditional notion of environmental …

We argue that farmers exhibit identity concerns that can be conducive or detrimental to
environmental conservation. In addition to recognizing the existence and importance of …

In some Asian countries, the pursuit of high yields often leads to excessive application of
chemical fertilizer, negatively impacting the environment. We use the Choice Experiment …

The economic literature on Payments for Environmental Services (PES) has studied
extensively the behavioural factors that prevent farmers from signing PES contracts, even …

The permanence of land management practices adopted under agri-environmental
schemes (AESs) is often questioned. This paper investigates the drivers of farmers' …

Conservation practice adoption is classically explored through the technology lens.
However, by introducing the trade-off between production cost savings and higher …

We examine how social preferences affect the workings of voluntary green payment
schemes and show that a regulator could use facilitation services along with a social reward …