ABSTRACT A foodie's review about a restaurant will be persuasive as it is an extension of
the self-internal consistency emanating from his lifestyle. Narcissism plays a psychological …

This study answers whether or not an ethnic food restaurant is better off when promoting
culturally congruent emotions, or incongruent but context-specific emotions. Using self …

Purpose Despite the recent increase in vegetarian food consumption, studies on this topic
have focused on the product category. Based on the functional theory of attitude and the …

This study extends the research on the importance of attitudes and emotions related to
consumption experience at fine dining establishments. Prior research suggests that …

Encouraging restaurant guests to order vegetarian dishes plays a key role in creating a
more environmentally sustainable tourism sector. However, for many consumers eating a …

The purpose of this study is to examine the relationship between the gastronomic
experience and the revisit intention using a moderated serial mediation approach. The …

Purpose This study aims to investigate how individuals' regulatory focus affects perceived
value and consumption emotions and how differently perceived value and emotions …

This research explores the influences of menu background colors and calorie disclosure on
consumers' psychological process: dynamics of emotional arousal, temptation, and self …

The objective of this study is to find out how well-being influences consumer behavior of
dining-out. Based on this objective, this study covers plans for improving marketing …

Recognizing the increasing importance of healthiness in food-related businesses, this study
attempted to investigate the role of consumers' affective responses in a healthy food …