Uncovering the Hidden Data Costs of Mobile YouTube Video Ads

E Atique, SS Alam, H Ahmad, IA Qazi… - Proceedings of the ACM …, 2024 - dl.acm.org
Popular video streaming platforms attract a large number of global marketers who use the
platform to advertise their services. While benefiting platforms and advertisers, users are …
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Uncovering the Hidden Data Costs of Mobile YouTube Video Ads

E Atique, SS Alam, H Ahmad, IA Qazi… - The Web Conference 2024 - openreview.net
Popular video streaming platforms attract a large number of global marketers who use the
platform to advertise their services. While benefiting platforms and advertisers, users are …