This article analyzes how social media use improves MSMEs' marketing performance by
integrating uses and gratification theory and entrepreneurship theory. Data collection used …

This study aims to examine and explain the role of brand love in mediating the effect of
intensive distribution and promotion of social media on brand loyalty and e-WOM. The …

This study aims to explain the role of relational capability and informational capability in
mediating the effect of social media adoption on business performance. The population of …

In addition to implementing the hybrid business strategy, Small Medium Enterprises (SMEs)
in Bali also accommodate the values of local wisdom in Bali. One of the values of local …

Many small-medium size enterprises (SMEs) are adopting social media platforms to contact
their potential customers and provide their services. The impact of this adoption on the …

Social media empowers small and medium enterprises (SMEs) in engaging with their
stakeholders economically and effectively. Social media use affects SMEs operation and …

Pharmaceutical distribution companies or also known as Pharmaceutical Drug Wholesalers
(PBF) play a significant role in the distribution of pharmaceutical products in Indonesia …

The goal of this research was to see how network site marketing (SNS marketing) affected
marketing performance in terms of customer relationship management (CRM) and marketing …

This study discusses the opportunities, challenges, strengths and weaknesses of furniture
SMEs in Lamongan Regency. The results of the Assessment will be used as a basis for …

The main objective of this study is to determine the direct and indirect effect of the variables
of business experience and venture capital on the partnership and performance of SMEs …