A virtual reality and retailing literature review: Current focus, underlying themes and future directions

L Xue, CJ Parker, H McCormick - … Reality and Virtual Reality: The Power of …, 2019 - Springer
This literature review reveals the current research focus, underlying themes and prominent
research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are …

[PDF][PDF] Internet of digital reality: Infrastructural background–part ii

G Wersényi, Á Csapó, T Budai… - Acta Polytechnica …, 2021 - acta.uni-obuda.hu
Internet of Digital Reality (IoD) is a concept that extends the Internet of Things (IoT) with the
management, transmission and harmonization of digital realities. IoD covers aspects of …

Exploring consumers' intent to use smart libraries with technology acceptance model

K Yu, G Huang - The Electronic Library, 2020 - emerald.com
Purpose Scientific advances and the emergence of a wide range of broadband services
have resulted in the internet developing as a critical component of most peoples' daily lives …

Enhanced in-store shopping experience through smart phone based mixed reality application

L Meegahapola, I Perera - … conference on advances in ICT for …, 2017 - ieeexplore.ieee.org
A prime concern in today's commerce offering is having satisfied customers through a range
of business and technical solutions. Businesses invest and explore different approaches in …

Designing effective augmented reality platforms to enhance the consumer shopping experiences

L Xue - 2022 - repository.lboro.ac.uk
The fashion retail industry faces immense changes in the rapid growth in e-Commerce
recently, retailers worry about the future of traditional shopping. Augmented Reality (AR) and …

A research on the characteristics of virtual reality stores-Focused on Hyundai VR store and eBay VR department store

JY Jang, J Chun - Journal of the Korean Society of Clothing and …, 2018 - koreascience.kr
This study investigates the characteristics of VR stores that emerged as new fashion
communication media. Two case studies on Hyundai and eBay VR Department stores were …

[PDF][PDF] LEVERAGING THE MIXED REALITY FOR THE EFFICACIOUS EXECUTION OF IMPROVED CUSTOMER BUYING EXPERIENCE

V Batra - ijise.in
This study gives an overall outline of the MR innovation that helps purchasers work on their
shopping. VR, AR, and MR advances have changed clients' web-based shopping …

Study of Factors in Implementation of Virtual Reality for Developing Microenterprise Level Customizable Products Shopping Applications

S Govindharajan - 2017 - csusm-dspace.calstate.edu
Virtual Reality is a computer technology, which can replicate real world environment or
imaginary environment with the help of virtual reality devices. Though this technology exists …

[引用][C] Pazarlamada artırılmış gerçeklik ve sanal gerçeklik uygulamalarının kullanımı: Türkiye ve Dünyadaki örnekler çerçevesinde bir değerlendirme

UT Güleç - 2019