Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

Purpose The purpose of this study is to explore the comparative effects of mainstream
celebrities and social media influencers on consumer advocacy and relationship intentions …

Professional social media platforms, such as LinkedIn, allow individuals to build their own
personal brand with the aim to foster B2B engagement. Individuals can project both …

In the digital age, social media (such as Weibo, Twitter), as a rich source of data, has
become a vital platform for businesses to communicate and engage with their audiences. In …

This research aims to test and analyze how the influence of word of mouth mediates social
media marketing on purchasing decisions. The population that will be used as research is …

Achieving the required sales targets is a big challenge for a seller. This study attempts to
explain how service marketing approaches can be used to maximize the selling ability to …

Tim pemasar suatu perusahaan dapat memanfaatkan media sosial untuk memperluas
jangkauan pemasaran dan berinteraksi secara lebih intens dengan para pelanggan. Salah …

The digital world is constantly evolving, and online promotion of religious moderation is a
strategy that must be pursued. Habib Jafar is an influencer who actively promotes religious …

Social media customer engagement plays a crucial role in B2B companies' growth and
success. Thus, knowing if a social media post will engage customers can be of great value …

This research explores the integration of Non-Fungible Tokens (NFTs) into branding
strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a …