The term metaverse refers to a collective virtual shared space created by the convergence of
virtually enhanced physical reality and physically persistent virtual space, including the sum …

Knowledge and skills in the field of Artificial Intelligence (AI), Internet of Things (IoT), and
Edge Computing (EC) are more and more important for industry. Therefore, it is crucial to …

Digital marketing presents both challenges and opportunities when it comes to security. As
more and more customer data is collected and stored digitally, the potential for sensitive …

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing
practice. It raises ethical concerns regarding customer prioritization, market share …

Influencer marketing is a marketing strategy used in the digital ecosystem to promote
products or services through influencers or influential people in the digital environment …

This chapter analyzes the use of AI for seamless experiences across channels.
Implementing seamless experiences across different channels is necessary, given the …

The last few years have witnessed massive artificial intelligence (AI) and gaming adoption
that has navigated the emerging markets. Moreover, according to the WOG summit (world …

Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …

The online and offline environment have come to coexist in the business environment, so
the big question is to understand how we should integrate these two environments into …

AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign
optimization. This chapter explores AI's role, benefits, and limitations in marketing. It covers …