The chapter builds on previous research and offers an updated theoretical model to
determine the relationships among social media technologies, customer experience flow …

This new competitive environment has generated numerous technological advances that
also reflect the change in mobile technology in consumer behavior. 5G envisions being a …

Social media influencers (SMIs) in the fashion industry become professional individuals who
have a large following on social media platforms such as Instagram, Facebook, TikTok, and …

Marketing management is the process of establishing, maintaining, and improving customer
satisfaction, assumed to be highly relevant, supporting the idea that companies can …

The metaverse is a shared, virtual space where users can interact with each other and
digital objects in real time. It has the potential to revolutionize the way we do business by …

The increasing wealth and economic development have dramatically driven rapid growth in
the tourism industry, making it one of the fastest growing and developing industries …

Student dropouts are a long-standing, substantial issue in academia that has never received
meaningful attention globally. Numerous research studies have indisputably demonstrated …

In recent years, India's entrepreneurship scene has grown. From entrepreneur's perspective
this study examines the effectiveness of entrepreneurship using standard decision-making …

There has been a significant shift from product-centric to customer-centric practices to
achieve competitive advantage by integrating customer needs, preferences, and …

Toyota uses social media marketing strategies Instagram to promote its products and
include important information about the automotive industry to influence social media …