The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Purpose This paper aims to investigate the impacts of social media on the Pakistani
consumers' buying behavior, which could be reflected in either complex buying, variety …

The conceptual study is to demonstrate the progress of the discussions between
performance expectancy, social influence, facilitating condition, propensity to sharing …

Purpose The use of social media is becoming increasingly important for entrepreneurial
marketing as a way to gain psychological empowerment through female entrepreneurship …

Purpose Drawing on the example of car manufacturer Tesla and its early investor Elon
Musk, the purpose of this paper is to explore the connection between the personal …

Social media technology as borderless media has made it easier for small and medium-
sized businesses (SMEs) to interact with their customers. The application of social media …

Purpose Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …

Past research indicates that there is serious connection between trust and customer
satisfaction. The study is outlined by the fact that trust and customer satisfaction give impact …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

At present the phenomena what is happening is on the use of financial technology in
particular with regard to digital payments. In recent years a new technological innovation …