Due to the huge progress in technology particularly the internet, people around the globe
are generating huge amount of data that reflects their personal and unique behaviors. The …

The purpose of this research was to investigate the function that IT infrastructure played as a
mediator between data-driven digital marketing strategies and the marketing performance of …

Voluntary employee turnover can result in adverse business outcomes. Information
technology (IT) managers are concerned with voluntary turnover, which is the number one …

Executive summary This study evaluates the use of predictive analytics for predicting client
turnover in subscription-based services, with the objective of developing a predictive model …

Η παρούσα μελέτη αναπτύσσεται γύρω από ένα στρατηγικό πλαίσιο που χρησιμοποιούν οι
επιχειρήσεις στο πεδίο του μάρκετινγκ, και αναπτύσσουν εφαρμογές τεχνητής νοημοσύνης …

The medical supply chain management revolves around regulating medical goods and
services from the producer to the ultimate user. The supply chain could be defined as a set …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Marketing professionals are under increasing pressure to justify expenses on marketing
schemes and operations as determining the effectiveness has proven to be a challenge in …

Dental implantlar, öngörülebilir başarısı sayesinde diş hekimliğinde güncel olarak
kullanılmaktadır. Dental implant tedavilerinde yapılan 16 yıllık takip çalışması sonucunda …

Değerli araştırmacılarımız tarafından hazırlanan “Mühendislikte İnovatif Yaklaşımlar” adlı
kitabımızda günümüz mühendislik çalışmalarına katkı sunacak yenilikçi araştırmaları bir …