Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create …
This research aims to investigate the adoption gap in mobile payment systems between Italy and China, focusing on users' intention to adopt mobile payment. The theoretical framing …
Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and …
X Tong, Y Chen, S Zhou, S Yang - Journal of Retailing and Consumer …, 2022 - Elsevier
There is growing evidence that visual complexity plays a crucial role in consumer purchase behavior. However, existing research on background visual complexity's effect on …
The increase in the widespread use of e-commerce reveals a greater tendency towards online shopping. The objective of this research is to analyze the drivers and barriers of …
Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …
Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce …
SA Dhaigude, BC Mohan - International Journal of Consumer …, 2023 - Wiley Online Library
Social commerce (SC) is an upcoming trend that has changed the online shopping experience by allowing e‐retailers to develop long‐term relationships with customers and …
The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such …