Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices

S MIRDASSE - Revue Internationale de la Recherche Scientifique et …, 2024 - revue-irsi.com
In a context of growing digital transformation, this theoretical article explores the role of
digital entrepreneurship in revolutionizing digital marketing practices. By integrating the …