Small and medium enterprises (SMEs) have been heavily affected by the COVID-19
pandemic, so many have switched from offline to online businesses to survive …

By analyzing survey data collected from 2,002 participants in 5 generational cohorts in the
United States, this study examines generational differences in information and …

TikTok как социальная сеть конкурентно отличается от других платформ широким
использованием алгоритмов машинного обучения. ByteDance для формирования …

By surveying 115 social media marketing professionals in 17 different countries and regions,
this study extends Technology Acceptance Model (TAM) and digital divide research at the …

While beauty brands are often known to set industry trends, the consumers pave the way for
branding communications on social media. Companies have adapted their marketing …

Some nonprofit organization (NPO) leaders lack communication strategies to improve
fundraising revenues and ensure financial sustainability. Failure to obtain the funds …

As the new generation's interest in collaborative fashion is rising, the purpose of this study is
to explore the motivations that influence their swapping behavior of clothes. The study …

This study aims to analyze the relationship between influencer social media marketing and
purchase intention. This research is a quantitative descriptive study by taking samples from …

This project focuses on how to enhance a brand by incorporating merchandise for the brand
and utilizing a social media content schedule to push out content consistently and uniformly …

El presente estudio titulado Uso de redes sociales y estrategia de marketing en venta de
productos de la empresa D'SHIOS, Reque 2021 tuvo propósito principal fue determinar la …