Positioning – a literature review | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Positioning – a literature review …

Both consumers and organizations hold a dualistic attitude towards product innovativeness.
Consumers are known to hold an inherent tendency to approach (neophilia) and avoid …

Innovation and entrepreneurship provide essential value to the advancement and quality of
the international tourism industry. For Less Economically Developed Countries (LEDCs) …

Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a
user-friendly introduction to planning and making decisions for businesses on a global …

Despite the importance of radical innovations (RI), few firms have the capability to develop
such innovations internally; success is increasingly linked with relationships and networks …

Purpose–When compared with the field of new product development, research on new
services has seen fewer developments and offers less comprehensive insights. This paper …

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide
for pulling all of the User Experience (UX) pieces together to create a strategy that includes …

Non-technological innovation is a major factor of competitiveness and productivity growth in
the economy, notably in the service industries. However, the measurement of non …

Create a winning game plan for your digital products with Strategize: Product Strategy and
Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven …

In today's complex, knowledge and innovation-driven economy, innovating business models
and their architecture is in growing demand. Innovating business models to become network …