Livestreaming e-commerce has emerged as a highly profitable e-commerce that has
revolutionized the retail industry, especially during the COVID-19 pandemic. However …

Abstract Mobile Live Streaming Shopping (MLSS) has become the most rapidly growing e-
commerce business. However, there is a dearth of theoretical concern on the MLSS platform …

Live streaming commerce, as a new online selling channel, is increasingly gaining
popularity and creating a vast market worth. Many brand suppliers are entrusting streamers …

The rapid development of the live streaming trend in the digital era has made the TikTok
application a popular platform for young people. However, the increasing number of TikTok …

This paper presents a study of middle-aged online consumers' specific shopping behaviour
on live streaming platforms and analyses the distinct marketing strategy provided by online …

Although live streaming commerce (LSC) has become a daily phenomenon in the digital
economy, its spatial impact is still not yet fully understood. LSC is typical online-offline …

The changes in our daily lives, or, which have been called the" new normal," have an
implication in the shifting of tradition to online business activities. This study aims to explore …

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image dan Live Streaming
Marketing di Tiktok secara parsial Terhadap Keputusan Pembelian Produk Somethinc dan …

Marketing is an important part of a company's management in order to achieve success in
meeting company goals. The purpose of this research is to determine The Impact of Social …

Hundreds of thousands of owners of SMEs are seeking to apply deep cultivation of e-
commerce livestreaming mode so as to achieve sales revenue growth, of which it can …