With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …

Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

In the emerging retail market, e-tailers operating in developing economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …

Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …

Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

Although social media use is gaining increasing importance as a component of firms'
portfolio of strategies, scant research has systematically consolidated and extended …

The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …